Merchandise Spotlight: Books
The Also-Rans
One of New York’s most revered institutions is the Strand Bookstore (“8 Miles of Books”). Its 32-page, 81/2˝x11˝, black-and-white catalog consists of a few illustrations and three- to six-line listings of as many as two dozen titles to a page—entirely in sans serif type—divided by category.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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