Merchandise Spotlight: Books
As with A Common Reader, the Daedalus copy, with its Helvetica headlines in green and its long copy in serif type, is wonderfully literate. It is not, however, as deeply nor as irrevocably personal as its diminutive competitor.
Example:
THE NEW COOKS’ CATALOGUE Burt Wolf. Knopf. What to get the foodies on your list—another pot of jam or gourmet java seems so, well, derivative. Why not this guide to the ultimate in whisks, yogurt machines, knives, and grinders? In 1975, The Cooks’ Catalogue was published to enormous critical and commercial success—hailed by The New York Times as “a must for anyone interested in food and cooking.” On the 25th anniversary of the original publication, Burt Wolf, Florence Fabricant, and a team of more than 100 of the world’s leading food authorities bring us an all-new, thoroughly updated, expanded book.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
