Merchandise Spotlight: Books
For the catalog purist, A Common Reader and The Akadine Press catalogs break all the rules—only one to four books on the page with intensely personal, literate copy that renders the catalog every bit as good a read as the books it’s selling.
The second delightful catalog is Daedalus Books. The owner’s philosophy is found on the Web site (www.salebooks.com):
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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