Merchandise Spotlight: Books

Hamilton’s copy is the kind of stuff I cut my teeth on when I first started in publishing—short, concise, hard-hitting, titillating. The Hamilton flier brings me to one of my favorite hobby horses—book jackets. For a book jacket to be effective, the title or the design (e.g., the Patrick O’Brian series) must stand out on a shelf across the room, and when reduced to postage-stamp size still be immediately recognizable in faded black-and-white.