Merchandise Spotlight: Aqua Golf

Silvo Home

Headline: Play a round of golf—poolside.

Spin: Fits busy schedule; can be used by players at all levels.

The Silvo Home catalog’s copy flatters the reader, assuming that he is busy and can’t get to the golf course as much as he wants due to his very busy schedule. That’s where Aqua Golf comes in. The catalog copy suggests, “Practice your swing anytime your schedule allows with our floating golf course green.”