Merchandise Spotlight: Aqua Golf

Brookstone, The Sharper Image, Sporty’s Preferred Living, Hammacher Schlemmer, Alsto’s, Silvo Home and Herrington—many have a high percentage or even a majority of male buyers. In addition, each catalog has a high average order—over $80, with some as high as $160. According to the catalogs’ demographics on their buyers, most of these men are married professionals and enjoy skiing and travel as well as golf.