Merchandise Spotlight: Aqua Golf

Alsto’s is the best product shot, showing the product up close and fading out the golfer in the background (so the prospect can imagine himself there). In addition only Alsto’s shows Aqua Golf in use with an action shot that suspends the ball in mid-air.

Herrington chooses to show the product up close, with only a small inset of the product in the pool, where it would be used. Since Aqua Golf is basically a floating piece of green foam, it is preferable to show it in use to entice the golfer to make the purchase.