Merchandise Spotlight: Aqua Golf

Sporty’s Preferred Living

Headline: Hone your short game (and have fun in the process)

Spin: Fee savings, convenience.

The descriptive copy in this catalog reads, “You don’t need the 17th hole at Sawgrass to enjoy the challenge of an island green. Aqua Golf lets you enjoy one of golf’s most intriguing shots—one over water—in your own backyard.” As with Herrington’s tongue-in-cheek approach, Sporty’s Preferred Living reminds the reader that these golf balls float, just in case you actually miss your target. Sporty’s also adds a note of competition, suggesting that you can “entertain guests with a game of closest-to-the-pin.”