Merchandise Spotlight: Aqua Golf

This catalog also features the best product shot, since it is the only one that shows the product in action.

Hammacher Schlemmer

Headline: The only floating practice green.

Spin: Overwhelming benefits, especially family “quality time.”

“Transforming any pool into a challenging golf shot, this one-of-a-kind floating green can help improve golf skills, teach children and beginners, or simply be enjoyed as a party activity.” Hammacher Schlemmer’s description is the longest on benefits, with a laundry list of ways Aqua Golf can be used. It is the only description that speaks to the golfer also as a parent, saying that the product can be used to teach beginners and children how to play. All the other catalogs speak strictly to the reader as a golfer.