Merchandise: Children’s Furnishings Catch On

For catalogers, the home furnishings and decor market offers a healthy profit margin in a still underserved market. In just the past three years, at least four spin-offs have been created by major catalogers to devote selling space to children’s furniture. And on the horizon are several apparel and home furnishings catalogs that now offer a couple of pages of children’s bedding and furniture.