Merchandise: Children’s Furnishings Catch On

For instance, in an eight-page insert mailed in fall 1999 called Hanna Home, Hanna Andersson offered rugs, wall decor, bath accessories and bedding for cribs and children’s beds.

As a cataloger, making headway into the home starts with providing quality products and service from the get-go. For a cataloger that has extended its lines into adult furnishings or apparel, disappointing the customer has potentially serious ramifications. Capturing a customer and encouraging him to be loyal could mean thousands of dollars per year of ROI in a sector that isn’t expected to disappear soon, say merchandisers.