Merchandise: Children’s Furnishings Catch On

Data showing a 3-percent increase in catalog transactions for children’s apparel and merchandise between the 1997 and 1996 holiday seasons, coupled with a 4-percent increase in home merchandise transactions, is spurring the children’s merchandise segment. Hanna Andersson, J.Jill, Garnet Hill and Sundance all have begun offering several pages of children’s bedding, decor and furniture in their catalogs.