Merchandise: Children’s Furnishings Catch On

Company Kids is the most recent addition to the children’s furniture spin-offs. The initial 64-page mailing in spring 2000 included furniture, bedding, bath, toys and children’s clothing accessories.

“This market segment has completely evolved, with an increasingly affluent and savvy parent looking for more specialized product, making this classification stronger than ever,” states Richard Hoffmann, president and CEO for Hanover Direct.