Merchandise: Children’s Furnishings Catch On

Griffith says furniture is a product that might not alienate shoppers, if slowly worked into catalogs. But she says product pricing is an important factor to consider when adding new items to a catalog. She advises keeping pricing consistent with the rest of a catalog because offering a line of products that are significantly more expensive than others probably won’t be successful. Because furniture can be pricey, it is not ideal for all catalogs.