Merchandise: Children’s Furnishings Catch On

Syverson says that while the trend might not fade, it is certainly at the peak in reaching the best demographic. She says the market may never be this big again because the boomer generation won’t be there in such numbers to support it.

Kids Only

The trend in cataloging for children’s bedding seems to be to dive in. Instead of spinning off a product line when warranted by response, Neiman Marcus, Pottery Barn, Company Kids and Kid Territory all dove in.