Merchandise: Bathrobes Remain a Classic

Some catalogs show the robe on a model, while others show it on a hanger or just floating on the page. Whether or not to use a model really depends on the message the catalog wants to convey to the customer, says Burden Litle. If the robe is supposed to be perceived as lounge wear, it looks better on a figure, perhaps a person reading a book or watching television. If the photo is just supposed to show quality, such as thickness and design, it doesn’t need to be on a person. Lands’ End chose to show its robes folded and stacked in a pile. Burden Litle says that this practice is pretty standard.