Merchandise: Bathrobes Remain a Classic

The Norm Thompson catalog does a great job of showing detail in its photography. Shoppers can see the softness and texture of the velour robe, and the rich colors. The thickness of the terry cloth is evident in the photo, suggesting both comfort and durability.

“I [visualized] people putting on the Norm Thompson right out of the shower,” observes Burden Litle. “That came across.”