Merchandise: Bathrobes Remain a Classic

“I see fleece coming around, but I think terry cloth is still a basic,” says Burden Litle. “It’s like the bread and butter. It’s been in the Hammacher Schlemmer catalog as long as I can remember. They have a family of white, heavy-looking terry cloth robes in their catalog.”

Photography

The photo is the opportunity to really display the quality of the product, and make it seem inviting to the buyer. When displaying a robe in a catalog, show the thickness and texture of the material. It is also important to show the front of the robe to display pockets and the strap. Customers like to see the features and details of the styling. However, displaying the back of a robe is usually not necessary.