Merchandise: Bathrobes Remain a Classic

“The basic white terry cloth is a classic,” says Burden Litle. She adds, “I think the one in Norm Thompson with the multi-colors for a man is fabulous.”

Whether you want to project your robe as practical or lounge wear, keep in mind the interests and lifestyle of your buyers.

“When you’re describing a robe, you have to think of who you are as a catalog and what you represent to the consumer,” concludes Burden Litle. “What is your target market and what would they be expecting from you?”