Merchandise: Bathrobes Remain a Classic

Odds and Ends

Adding special features, such as monogramming and free gift wrap, is a great way to promote a robe as a gift. Catalogs also could try emphasizing that a robe is a nice treat for one’s self or a way to “pamper yourself.” Offering a variety of colors like Talbots and Lands’ End do is a good idea, even though many women prefer white because it reminds them of a spa robe, says Litle.