Merchandise: Bathrobes Remain a Classic

One vital attribute that many catalogers forget to put in their copy: length.

“Consumers want to know the length of a robe,” says Burden Litle. “You might have to have it shortened, and do you really want to...pay $70 for something and then have to have it shortened?”

The copy should mention if accessories shown in the picture are included or not. This may seem obvious to the cataloger, but some customers will expect those accessories.