Merchandise: Bathrobes Remain a Classic

Another important thing for catalogers to disclose in their copy is whether a robe is unisex or is offered in men’s and women’s sizes. Sundance gifts offers a unisex robe, but then lists sizes 6-18. These are women’s sizes, and the customer would have to know how to convert that into men’s.

“People, when they’re shopping by catalog, don’t want to have to take time,” says Burden Litle. “They see it, they want it, they order it. It should be instant, and if you make them think about that decision, then maybe [they won’t] come back to it.”