Merchandise: Bathrobes Remain a Classic

Highlighting particular features in the copy makes an easier sell. Lands’ End mentions “gap-free wrap” and “cuffs that turn back and adjust for a perfect fit.” Talbots also describes its robe’s “fold-back cuffs,” and mentions “side seam pockets, self-sash and inside tie.” Pinpointing these features lets customers know they can adjust the robe to fit their figure and arm length.