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The second factor was the inventory system, which was not automated for either catalog shoppers or dealers. Products had to be manually requested, and there was limited sales volume forecasting.
Rizzo, while under tremendous pressure to solve the company’s fulfillment dilemma, wanted to find the right provider rather than fall into another bad situation. He took a multi-pronged approach to the problem.
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- Companies:
- Mercedes-Benz USA
Melissa Sepos
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