Mercedes Retools its Fulfillment Operations

Mercedes also was in the midst of expanding its sales channels to include an online store and a larger consumer catalog. The catalog division had grown from a $5 million to an $8 million business in just five years, and the company hadn’t even tapped the Internet as a sales channel yet. Wanting to approach the problem comprehensively, Mercedes officials realized they needed to tackle their current fulfillment dilemma before adding more demands.