Men and Women Really Do See Things Differently

If you're targeting a one-gender audience, you have to be cognizant in your ads of where you put the text and logo compared to people. With men, be sure the text is near the face; with women, move the text lower.

The beauty of EyeTrackShop is that eyes don’t lie. Companies can know for sure if the product or key message is being viewed, for how long and in what order. There's no more guessing or arguing needed over which ad, package or creative is better. As we saw with the Reebok and H&M ads, what we think men and women look at isn't necessarily what they really look at.