Men and Women Really Do See Things Differently

The results also showed that women, to a greater extent than men, spent time looking at the products displayed in the ads — i.e., the bikini and the shoes.

After examining the face and body of the women in the ads, both men and women looked to the left at the ad text and then down to the legs, where men spent 20 percent less time looking than women.
In the Reebok ad, women spent 50 percent more time looking at the shoes, whereas men barely noticed them. However, even here men spent 40 percent more time on the woman's face, but 50 percent longer on her posterior.