Men and Women Really Do See Things Differently

The women in the study spent 20 percent more time looking at the legs of the woman in the H&M ad than the men did. The difference between the sexes in the Reebok ad was even more profound, as the women spent 36 percent more time looking at the undressed woman’s legs. In addition, while the women in the study spent time more gazing at the womens' bodies in the ads, the men spent more time looking at the womens' faces. In both of the ads, the men in the study spent 40 percent more time than the women looking at the womens' faces.