How to Make B-to-B Data Dance
Meet: Pam Maxwell, Vice President of Marketing, Interline Brands
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Don’t Forget Implementation. The first step in implementation, she says, is to find the right technology. “You need an outside system to integrate with the internal systems like order processing and invoicing.” It’s never as simple as vendors claim to find and implement the right solution, she adds.
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Alicia Orr Suman
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