How to Make B-to-B Data Dance

The tough part, she says, is shopping for the right data-mining solution. “Get referrals, see the tool in action, and hire a consultant only if you don’t have the time and the people to do it yourself.”

What to Do With All of the Information. Data mining can give you too much data if you don’t refine what you’re looking for, warns Maxwell. When she first came to Interline Brands, she says, “We had so much data you could choke on it.” This can create information overload, or “analysis paralysis,” as she calls it. She suggests before you do data analysis, ask the following questions: