How to Make B-to-B Data Dance

Maxwell came to her current post in January 2001, after 18 years in sales and marketing for Airgas, a distributor of industrial gas. She started there right out of high school and moved into supervisory positions after attending night school to earn a marketing degree. Two former bosses from Airgas recruited her to Interline, where her current challenge is developing campaigns around the data the company has amassed.