How a Niche Title Grows

Plan for Growth

The main obstacle for a start-from-scratch cataloger, is financing, says Zaremba. Specifically, he’d like to have access to capital to mail more catalogs.

Several solutions wait in the wings. “We’re a privately owned corporation, and so now we’re looking to investors,” says Zaremba. Another possibility is a “roll-up” of ethnic niche catalogs. “A banker has an idea of putting together a group of catalogs. ... This way we could enjoy the economies of scale that larger catalogs have. Business is good, but it could be so much better if we had more capacity to grow.”