How a Niche Title Grows

Don’t Fall in Love with a Product

Polart originally had its start as an offshoot of Zaremba’s earlier venture: video stores that carried Polish titles. Customer demand led him to explore beyond the video market.

Today, Zaremba says, “Product sourcing is my domain.” He travels to Poland twice a year to buy merchandise, and says being bilingual enables him to develop highly unusual product-sourcing agents. Zaremba cites, “the Polish guy who works for a government agency, and on the side, makes these wonderful hats [military helmets] that are immensely popular with our customers.”