ABCs of Acquisition Analysis
Meet: George Michie, Marketing Analyst, Crutchfield Corp.
A Mix of Media That Works
Along with list prospecting, the Internet has grown to be an important source of new business for Crutchfield. “In the wake of the Internet boom, the Web site has gone from a mostly informational site to being a significant channel for orders and new buyers. We’re attracting a lot of new customers through the Web,” says Michie.
- Companies:
- Crutchfield
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