ABCs of Acquisition Analysis

Currently in test is a new program to sell products off-the-page. “The idea is to give folks a soupçon of what we sell, and then if they want the product, they can contact us, and we’ll put them together with the right version of that product for their needs.” Michie believes this should work well with hot products—the “new toys,” for example, XM and Sirius Satellite radio.