Ingredients for a Catalog Startup

Another addition to the catalog pages that Spitalny loves are the little hand-drawn elements added between shots and copy. “They add a sense of whimsy, and they really capture the essence of Fairytale Brownies.”

Keeping the money flowing. As with any new business, a big challenge for the company has been financing: “We don’t have outside investors. So it’s been a constant personal challenge to get bank financing.” Initially launched with $14,000 in personal financing and a $40,000 bank loan, the founders didn’t take a salary for three years.