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Keep studying the big guys. To maintain the company’s growth, Spitalny plans to keep doing something she’s done since the beginning: learn from practices done by larger companies. “When you’re starting out, it’s smart to get on the mailing lists of the companies you want to be like someday. It’ll give you ideas and inspiration. Call and request their catalogs. Do the same with e-mail.
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Alicia Orr Suman
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