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The Internet is the other area Fairytale hopes to leverage in the next year. “Online has become a big part of the business for us, ranging from 20 percent to 40 percent of sales in the off season. The goal is to have it year ‘round at about 30 percent,” Spitalny says, noting that the Web is a great tool for a small cataloger.
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Alicia Orr Suman
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