From Holsteins to Hogs

The product line grew as customers began asking for other types of products for their plants. “When we did business with some of the plant managers, we realized they had other problems. For example, we created a Pig Pan to catch the oil that drips from horizontal dispensing drums; the plants had been using coffee cans.” After that, the business started to build. Says Hershey, “We continued to play off the Pig name. We called the catalog Pigalog. When it was time to establish an 800 number, we came up with 1-800-HOT-HOGS.”