From Holsteins to Hogs

A member of New Pig’s management since its founding in 1985, today Hershey manages New Pig’s direct business unit. He was appointed executive vice president in 1989.

Pigalogs, Pig Pans and Hot Hogs

While out selling, Hershey quickly learned that his product was more expensive than the alternative, the loose clay granules. “So we had to sell the product on its benefits,” he recalls. The initial management team, which included Hershey, worked with freelancers to create the first catalog, “really a 16-page brochure, to describe the benefits. It allowed people to see the product in use; they’d say, ‘Son of a gun, this looks like my plant.’”