Meet: Charlie Silver, VP of Marketing, Bloomingdale’s by Mail

By Alicia Orr , Editor In Chief and Catalog Success

• The Web: Turning to e-commerce, Silver says that it’s taken a while for catalogers to figure out where the Web fits into their businesses. Catalogers are coming to the realization that the Internet is just another channel for doing business. Look for further integration of Web retailing with catalog selling, predicts Silver.