Meet: Charlie Silver, VP of Marketing, Bloomingdale’s by Mail

By Alicia Orr , Editor In Chief and Catalog Success

In January 2000, Silver joined Bloomingdale’s by Mail as vice president of marketing, his current role. Recently, we spoke about today’s business challenges and how Bloomingdale’s is tackling some of these issues.

How to Grow the Business

Pursuing growth, but keeping costs in check is the biggest challenge for catalogers today, says Silver. “Given a tough retail environment, given the mark up in costs it is difficult to grow the business,” he says. “In the catalog field, costs have continued to go up. Postage and shipping prices continue to rise. This makes cost control in other areas critical.”