Meeting Today’s Challenges
Meet: Charlie Silver, VP of Marketing, Bloomingdale’s by Mail
By
Alicia Orr
, Editor In Chief
and Catalog Success
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In the 1990s, Silver worked at Walt Disney Co., and was involved in repositioning its catalog from a $10 million business that was losing money into a $100 million business making 15 percent EBIT. A position at Time Warner’s Music Sound Exchange catalog followed. Later, when Time Inc. consolidated with American Family Publishing and closed the music catalog, Silver bought the assets and sold them to Genesis Direct. He went to Genesis to start the Gift and Collectible business, which included The Music Stand and Command Performance, among others.
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