Meeting Today’s Challenges

Silver’s first taste of the catalog business was at Lillian Vernon. After a year and a half, an opportunity presented itself at a start-up catalog: J. Crew. For Silver, it was a pivotal time in his career. “It was a great learning experience. When I got there,” he says, “I was the marketing department.” During the seven years he spent at J. Crew, the catalog’s revenues grew from $4 million to over $200 million.