Media Options: A checklist of nontraditional media options for prospecting:

• Outbound telemarketing (B-to-B still most viable)

Offline media: print

• Direct mail:
Solo packages (need a “hero” product)
Self-mailers and postcards (lead generation, especially useful for B-to-B)

• Insert media:
Package, targeted
Statement, mass distribution
Co-op media, mass distribution
Card packs, lead generation