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Joe Keenan
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No matter the size or scope of the test, MEC's end goal is always to increase conversions. "More subtle changes to our site take more time before we get a significant result, and they're going to be a smaller fraction of a percent improvement, but even a fraction of a percent improvement to our conversion rate has a good ROI," says Hermanutz.
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- People:
- Bob Hermanutz
- Places:
- Canada
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