CASE STUDY: MEC Optimizes Web Sales 
Via A/B Testing

A recent test that proved fruitful for MEC occurred on one of its product pages.

The retailer tested showing descriptions of products with images on the product page vs. just showing images without descriptions. To MEC's surprise, the image-only version of the page converted much better.

This change was turned live by MEC's IT team as soon as the winner of the test was determined. Within nine days of the change to the product page, revenue per visit had increased 12 percent. Changes that are hard-coded on MEC's site, on the other hand, take four weeks to eight weeks for implementation, Hermanutz notes.