CASE STUDY: MEC Optimizes Web Sales 
Via A/B Testing

Testing Yields 
Conversion Gains
MEC's average website test runs nearly three weeks, with individual tests dependent on the web page in question. Pages that naturally see more traffic (e.g., homepage, product page) require a shorter period of time to reach statistical significance compared to other pages (e.g., shopping cart page). Deciding what to test is a shared responsibility. MEC's web team suggests tests to Amadesa, and Amadesa's web optimization consultants propose tests to MEC. Tagging of the actual web pages to be tested is done by MEC's in-house IT team.