CASE STUDY: MEC Optimizes Web Sales 
Via A/B Testing

"To be able to measure different versions of tests side-by-side at the exact same moment in time to see what everybody on the site thinks is the best took a lot of opinion out of the mix," says Bob Hermanutz, e-commerce development manager at MEC. "A/B testing allows us to take individual ideas, put them into a pot and see how our website visitors react by reviewing the data."