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Joe Keenan
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"To be able to measure different versions of tests side-by-side at the exact same moment in time to see what everybody on the site thinks is the best took a lot of opinion out of the mix," says Bob Hermanutz, e-commerce development manager at MEC. "A/B testing allows us to take individual ideas, put them into a pot and see how our website visitors react by reviewing the data."
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- People:
- Bob Hermanutz
- Places:
- Canada
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