CASE STUDY: MEC Optimizes Web Sales 
Via A/B Testing

In August 2008, MEC partnered with Amadesa, a provider of testing solutions for online retailers, to help it optimize website conversions via simultaneous A/B and multivariate testing. Specifically, MEC is using a tool called InPlace, which allows it to see real-time test results from a dashboard right on the web page where a test is being run. Amadesa's tool has enabled MEC to leverage insights gleaned from tests to implement revenue-generating changes to its website.